About TikTok
TikTok Ads Manager is the one-stop shop for running and managing paid campaigns on TikTok. With TikTok Ads Manager, you get all the features you need to launch effective ads, drive sales and measure performance. Best of all, it’s affordable and easy to use.
TikTok and Klaviyo
Klaviyo powers smarter digital relationships — making it easy for B2C businesses to transform all your data into more valuable customer experiences across every touchpoint — from email and SMS to the web and reviews.
Once connected, you can sync audience data from Klaviyo to TikTok to power more personalized advertising campaigns.
Use cases
- Create better lookalike audiences
Leverage the full extent of your customer data by creating VIP or RFM champion lists or segments in Klaviyo and then create a lookalike audience on TikTok to reach leads that resemble your best customers
- Retarget existing customers
Target segments like cart abandoners, or previously engaged customers to re-engage them and drive revenue
- Exclude customers from ad campaigns
Exclude specific lists or segments from your ad campaigns, like recent purchasers, or customers with open support tickets, to optimize your ad spend
- Optimize audience performance
Observe and monitor the performance of specific audiences to implement targeted changes that enhance your ads and audiences