About TikTok
TikTok Ads Manager is the one-stop shop for running and managing paid campaigns on TikTok. With TikTok Ads Manager, you get all the features you need to launch effective ads, drive sales and measure performance. Best of all, it’s affordable and easy to use.
TikTok and Klaviyo
Klaviyo powers smarter digital relationships — making it easy for B2C businesses to transform all your data into more valuable customer experiences across every touchpoint — from email and SMS to the web and reviews.
Our two powerful TikTok integrations work together to make connecting with new customers across TikTok and nurturing omnichannel relationships a breeze.
TikTok Audience Integration: Sync your Klaviyo segments to TikTok for smarter targeting
The Audience Integration allows you to securely sync your Klaviyo contact lists into TikTok Ads Manager. Once connected, you can sync audience data from Klaviyo to TikTok to power more personalized advertising campaigns.
TikTok Lead Ads Integration: Capture leads from TikTok and automate follow up with email + SMS
If you’re running TikTok Lead Gen Ads, this integration is built for you. It transfers your leads captured through the TikTok Native Lead Generation campaigns directly to Klaviyo so you can kick off automated email and SMS flows in real time.
Use cases
- Create better lookalike audiences
Leverage the full extent of your customer data by creating VIP or RFM champion lists or segments in Klaviyo and then create a lookalike audience on TikTok to reach leads that resemble your best customers
- Retarget existing customers
Target segments like cart abandoners, or previously engaged customers to re-engage them and drive revenue
- Exclude customers from ad campaigns
Exclude specific lists or segments from your ad campaigns, like recent purchasers, or customers with open support tickets, to optimize your ad spend
- Optimize audience performance
Observe and monitor the performance of specific audiences to implement targeted changes that enhance your ads and audiences
- Capture and organize new leads quickly and seamlessly
Eliminate manual exports and keep leads organized by instantly syncing new leads from TikTok into Klaviyo.
- Connect with prospects quicker than ever.
Improve conversion rates by nurturing new leads faster. Personalized flows in Klaviyo allow you to follow up with leads immediately.