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Relo

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Repeat revenue for DTC brands

Categories
CRM, Customer Journey Optimization, Payments/Subscriptions, SMS/Messaging
Resources

About Relo

Relo is the repeat revenue platform for DTC brands, and the easiest way for customers to re-order, try something new or move onto subscription.

As used by Soylent, Hairstory, Absolute Collagen, Ursa Major, Dirtea, Spacegoods, Forthglade and many more to increase repeat purchase rate by 20-40%.

“Prior to Relo, we weren't specific enough with our timing & offering so essentially all products were offered to customers at a fixed point in time that wasn't bespoke and aligned to their purchasing journey”
Kieran O'Ceallachain, Director of Customer Experience at Dirtea

Relo and Klaviyo

Relo uses data science on your Shopify order history to analyse which customers are ready to re-order, cross sell, or convert onto a paid subscription (on Recharge, Skio, Smartrr etc.), on which specific day.

These predictions are then integrated into Klaviyo through dynamic triggers which inform Klaviyo when to send Flows and Campaigns to maximise conversion.

When customers click on these emails / SMS, they land in the Relo Magic Cart, a pre-loaded 3 click checkout directly from email/SMS.

Media

How Forthglade increased new Recharge subscribers by 26% with Relo
How DIRTEA increased their Recharge subscribers by 15% each month with Relo
How Ursa Major increased their Recharge subscribers by 17% each month with Relo
How Relo helped Soylent increase Klaviyo flow revenue with intelligent cross-sells
How Brickell doubled repeat revenue with Relo
How Relo helped Naked Sprout increase their campaign revenue by 27% with Omniblock

Use cases

  • Repeat buy

    Increase your number of customers coming back to re-order by reminding them at the right time

  • Cross Sell

    Increase your number of customers coming back to re-order by suggesting the right cross sell at the right time

  • Subscription Converter

    Increase your number of customers converting from repeat purchase to paid subscription by reminding people at the right time

  • Subscription Manager

    Reduce the number of customers cancelling their subscription by offering a no-login subscription management experience for easy skip, pause, delay etc.

  • Campaign Omniblock

    Increase your revenue from campaigns through a dynamic content block which automatically displays the most valuable next action to the customer across re-ordering, cross selling or converting onto a paid subscription