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Playable

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Playable is the gamification platform for marketers.

About Playable

Combining the power of play with the fundamentals of gamification, we unlock playable marketing; using interactivity to engage for extraordinary results.

Our flexible Saas platform allows marketers to create, tailor and deploy marketing gamification campaigns that deliver results at every touchpoint. Powering the playable marketing of 650+ brands globally, 15 games are played every second from our platform.

Founded in 2017 in Denmark, our expert teams in Aarhus, Copenhagen, Amsterdam, Helsinki and London inspire game-changing marketing every day.

How Does Playable Work:

Create

  • Plan and define your gamification campaigns in our intuitive, self-serve platform. Explore 30+ game types and shape in the visual editor for limitless possibilities.

Tailor

  • Enjoy the flexibility to bring your brand creative to life or start from pre-made templates. Leverage advanced features from prize settings to seamless tech integrations to exceed your campaign requirements.

Deploy

  • Embed across the key touchpoints of your customer journey - wherever you meet your audience; website, landing pages, iframes, or apps. Track and measure campaign success with robust data management and analytics.
“I would definitely recommend Playable to others. It’s not a big investment compared to the amount you get back from it! We have seen playable campaigns leading to over £2M in revenue over the course of our first year with the platform, looking at orders made by shoppers following their participation in a playable campaign”
Charlotte Coleman, Digital Marketing Executive at DFS

Playable and Klaviyo

Klaviyo and Playable can create a powerful synergy in your marketing efforts:

  1. Engaging Content: Playable adds an interactive and gamified element to your marketing content, making it more engaging and memorable.
  2. Personalised Campaigns: Klaviyo's robust customer segmentation combined with Playable's interactive content allows for highly personalised and targeted marketing campaigns.
  3. Increased Conversion Rates: Gamification often leads to increased user interaction and interest, potentially translating into higher conversion rates for your campaigns.
  4. Data-Driven Insights: Klaviyo's analytics and Playable's data collection capabilities allow for data-driven insights to optimise future campaigns.
  5. Multi-Channel Integration: Both platforms support multi-channel marketing, enabling you to seamlessly integrate gamified content across various communication channels for a consistent customer experience.
  6. Enhanced Email Marketing: Incorporating interactive gaming elements into Klaviyo email campaigns can set your messages apart, encouraging higher open rates and user engagement.
  7. Brand Loyalty and Awareness: The combination of Klaviyo's targeted messaging and Playable's gamification can foster stronger brand loyalty and increase brand awareness among your audience.

By leveraging the strengths of Klaviyo's email marketing automation and Playable's gamification platform, brands can create more captivating, personalised, and effective marketing campaigns to drive customer engagement, increased data collection and conversion.

Use cases

  • Increased Customer Engagement

    74 seconds on average is spent on a playable campaign. 56% people are more likely to click on gamified ad. Generate better engagement and quality traffic across the channels that matter. Improve ROI with a focus on conversions, while lowering ROAS.

  • Acquisition

    Capture marketing permissions and grow your audience with valuable first and zero-party data. Focus on revenue growth from increased purchase intent, basket size and lower acquisition costs.

  • Build Awareness

    Build brand awareness with memorable campaigns that bring your products to the forefront. Stand out from your competitors with interactive campaigns and increase time spent with your brand. Educate your audiences more effectively.

  • Loyalty

    Offer exclusive content and rewards to your VIP customers through gamified campaigns in your loyalty channels. Nurture increased usage, repeat traffic & sales. Drive community building and encourage long-term brand advocacy.

  • Retention

    Foster repeat purchase and cross-selling opportunities to enhance customer lifetime value. Personalised engagement using data-driven insights gained from gamified campaigns. Prevent churn, ensuring lasting customer relationships.