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Pinterest

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About Pinterest

Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.

Pinterest and Klaviyo

Klaviyo powers smarter digital relationships across every channel, now including Pinterest ads. Once connected, you can sync audience data from Klaviyo to Pinterest to power more personalized advertising campaigns. 

Increase your Return on Ad Spend (ROAS) and deliver more personalized advertisements on Pinterest

Deliver more personalized advertisements to drive higher conversions with existing customers and attract new customers through smarter lookalike audiences. Only show Pinterest ads to those who are engaged or have a high intent to buy. Retarget existing customers, or exclude targeting customers who recently purchased and have low intent to buy. 

Save time with audiences that are always up-to-date. 

Dynamically sync Klaviyo segments in real time, meaning your Pinterest audiences are always up-to-date, without requiring any manual importing or exporting of CSVs. 

Use cases

  • Actalike audiences

    Building actalike audiences to find more of your best customers

  • Engagement audiences

    Retargeting recently engaged audiences who didn’t convert

  • Exclusionary audiences

    Excluding audiences who recently converted to avoid wasting ad spend