Penny Black

Penny Black is the only marketing channel with a 100% open rate that allows brands to use the unboxing moment to retain customers, increase CLTV and build loyalty. Our platform and print tech helps ecommerce marketers to create hyper-personalised campaigns and flyers that can be added to customers’ orders during the pick and pack process. These flyers have a 15-20% conversion rate and allow brands to generate £2.20 in additional revenue per flyer sent.

Using Penny Black and Klaviyo together, you can bring your existing Klaviyo segments into Penny Black and create hyper-personalised and relevant in-package flyers that delight customers the moment they unbox their order. These flyers ultimately encourage shoppers to return to your site, purchase again and become loyal customers long-term.

For example, if you have a Klaviyo segment for new customers, you could create a Penny Black campaign that mimics your welcome email sequence and includes a discount to bring them back on site. Or, if you have a segment for loyal customers, you could send them flyers in their upcoming orders that motivate them to sign up for your community or make a referral. You can also use Penny Black to increase the size of your Klaviyo email list. For customers who haven't yet signed up for your mailing list, you could include a Penny Black flyer in their order that motivates them to scan the QR code to sign up in exchange for a discount.

By integrating Klaviyo and Penny Black, you'll be able to get your marketing messages seen by more shoppers, improve their post-purchase experience and, as a result, grow your CLTV.