Paper Run
Send automated, personalised and measurable Direct Mail to customers who you can't reach with your Klaviyo flows.
Developed by: Paper Run
Support Email: info@paperrun.com
About Paper Run
Paper Run enables Klaviyo brands to reach all of their customers. Built specifically for Klaviyo, Paper Run makes it easy to use Direct Mail for personalised physical marketing, alongside your email and SMS flows.
Paper Run helps Klaviyo users drive incremental revenue, additional purchases and a higher LTV from their customers through automated Direct Mail flows.
What does Paper Run do for you?
● Automatically identifies customers who can't be reached with Email or SMS using Klaviyo activity
● Trigger-based Direct Mail flows (or one-off campaigns), working seamlessly alongside existing Klaviyo flows
● Personalize every physical postcard sent using Klaviyo properties: such as customer Names, Unique discount codes, and other dymanic fields, pulled directly from your Klaviyo data.
● Test and measure the impact of introducing automated physical mail, with a real time analytics dashboard and A/B testing tools.
● Make Klaviyo more powerful by syncing your "Paper Run" events (like mail sends) directly to Klaviyo customer profiles.
"Paper Run has been an absolute game-changer for us. We've always struggled to reach a portion of customers via email; especially canceled subscribers. This approach has been by far the most successful. Now we can communicate effectively with customers who miss our emails. The Paper Run team guided us on what to test next, leading to amazing results. This is no-brainer for DTC brands"
Paper Run and Klaviyo
Paper Run was built specifically for Klaviyo brands. We've helped hundreds of brands in the US🇺🇸 and UK🇬🇧 to reach customers that they can't with their existing Klaviyo flows, such as email and SMS.
Media
Use cases
- Spacegoods are winning back 5% of their cancelled subscribers
Using Paper Run's Klaviyo and SKIO integrations, Spacegoods are able to programmatically reach and winback "cancelled subscribers" who weren't opening their emails - through Direct Mail automations.
- Encha are winning back 9% of their lapsed customers
Using Paper Run's Klaviyo integrations, Encha are able to programmatically winback "lapsed subscribers" who weren't opening their emails - through Direct Mail automations.
- LESTRANGE are seeing 18X ROAS by introducing Direct Mail for Abandoned Checkouts
Using Paper Run's Klaviyo integration, LESTRANGE are able to programmatically reach and convert customers who "abandoned checkout" and aren't been reachable with their Klaviyo email flows.
- Heights reactivates 4.4% of their canceled subscribers
Using Paper Run's Klaviyo and SKIO integrations, Heights are able to programmatically reach and winback "cancelled subscribers" who weren't opening their emails - through Direct Mail automations.
- Presscription Juices see a 48% uplift in repeat purchase rate
Using Paper Run's Klaviyo integration, Presscription Juices were able to A/B test the impact of sending automated "Thank You" notes to new customers and saw an incremental 48% uplift in "2nd purchases" because of it.