Improvado
Improvado is an AI-powered marketing intelligence and analytics platform that helps marketers and businesses unlock the power of data to drive impactful business decisions.
About Improvado
Improvado connects data across 500 platforms, transforming it into strategic insights and facilitating analysis and presentation through rich, actionable reports.
With the power of AI Agent, Improvado empowers marketing teams to get instant insights using natural language, helping them eliminate complexity, delivering laser-focused insights to optimize budget allocation, enhance campaign efficiency, and marketing ROI.
Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.
Improvado and Klaviyo
Improvado enables the transfer of customer data from Klaviyo to a BI tool or data storage of your choice. The platform makes your data analysis-ready and blends it with data from other marketing platforms creating a complete picture of your marketing performance.
Instead of dealing with APIs or combining data manually, you get ready-to-use data that can be easily visualized in your preferred tool using Improvado's dashboard templates. On top of that, you can use Improvado's AI to query Klaviyo data or generate full-blown cross-channel reports in minutes, using natural language.
Use cases
- Gain actionable insights into cross-channel performance
Improvado centralizes data from Klaviyo and other marketing platforms in one place and allows you to query it using natural language. Improvado's AI Agent uses data from all your platforms to calculate ROI, CAC, LTV, and other complex metrics without a single calculation on your side.
- Monitor budget pacing and optimize ad spend
Track marketing spend on autopilot. Enter your preferred ad spend for any campaign, platform, channel, or time window. Improvado notifies any stakeholders whenever campaigns get off limits.
- Identify untracked ad spend and attribute it to revenue
Improvado can help you find campaigns that don’t follow your naming conventions, rendering ad spend invisible. Use the power of AI to ensure that every marketing dollar is on the radar of your analytics.