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Census is the #1 Data Activation platform that unites revenue teams around a single source of truth in the cloud data warehouse. Our no-code audience builder and Reverse ETL connectors enable businesses to get the freshest data into their favorite tools like Klaviyo, Salesforce, HubSpot, Marketo, Notion, and Slack.

Global enterprises like Crocs, Sonos, Canva, and ClickUp achieve results like decreasing customer acquisition costs by 50%, personalizing customer journeys for 125 million users, and improving sales productivity by 10x.

Klaviyo has native integrations with eCommerce platforms (like Shopify) that send order data into Klaviyo, but there are a few big reasons to also send data from your data warehouse with Census:

1. You want to create dynamic marketing segments based on analysis in your data warehouse like calculating a recency, frequency, and monetary (RFM) scores to band together your best and worst customers.
2. You want to do more advanced data science on your customers using tools like Snowpark or Databricks.
3. You use a custom eCommerce or subscription platforms or want to incorporate offline data into your segmentation

Once you see how easy it is to integrate your first-party data into Klaviyo, you'll open up infinite possibilities for personalization and segmentation.