Friendbuy
Friendbuy powers referral and loyalty programs for the world’s fastest growing brands
Developed by: Friendbuy
Support Email: support@friendbuy.com
About Friendbuy
Friendbuy is a SaaS platform powering referral and loyalty programs for the world’s most recognizable ecommerce companies. Our clients include disruptors such as Casper, Outdoor Voices, FIGS, AWAY and Princess Polly, as well as global Fortune 100s such as Walmart, Intuit, Disney and Nestle. Friendbuy is a technology-first company, enabling brands to scale efficiently and deepen customer loyalty. Our mission is to empower growth marketers through innovation.
We’re really leveraging Friendbuy and Klaviyo together to drive a couple of different business outcomes, the first one being retention, because we want to incentivize our past customers to continue enjoying our brand. And then also on the customer acquisition side, to drive those strong purchases through a personal referral.
Friendbuy and Klaviyo
Leverage Friendbuy's integration with Klaviyo to enhance referral and loyalty program automation with Email & SMS:
- Friendbuy will send emails and phone numbers captured through your referral program and create new subscriber profiles in Klaviyo
- Drive referral program awareness by including Friendbuy referral links in Klaviyo emails and texts
- Remind customers to redeem their rewards through your referral and loyalty program via emails and texts
- Reward customers for subscribing to emails and texts through your loyalty program
- Reward customer through your loyalty program for any actionable data point that you are sending to Klaviyo
Use cases
- Add Referred Friend Email Addresses / Phone Numbers to a Welcome Series
Friendbuy will automatically send referred friend email addresses and phone numbers that have opted in to receive email communication from your company. Leverage Klaviyo to add these emails and phone numbers to a welcome series or send a reminder email for them to use the coupon code they received through Friendbuy on their first order.
- Drive Referral Program Awareness and Engagement
Friendbuy will automatically send emails captured through your referral program to Klaviyo. Personal referral links (PURLs) will also be generated for each email address. Include these PURLs in Klaviyo emails to customers to drive referral program engagement.