Dynamic Yield by Mastercard

Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and Digital teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, and ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value. Dynamic Yield operates as a standalone SaaS business under Mastercard’s Data & Services division.

Create a consistent customer journey, from your site experience to your email campaigns, by incorporating personalized content and recommendations using the Dynamic Yield & Klaviyo integration. Klaviyo users can take advantage of Dynamic Yield’s audience capabilities & create targeted email campaigns based on user’s on-site behavior, affinity, geo-location, offline purchase history, and more. Get started with our one-click integration and out-of-the-box code built for Klaviyo and start delivering personalized recommendations and content to your email subscribers today.

Benefits

1. Use Dynamic Yield’s out-of-the box code snippets to easily embed personalized email content and recommendations to customers from Klaviyo
2. Test & optimize dynamic content variations to find the best experience for each email audience and improve engagement rates
3. Leverage the power of Dynamic Yield’s recommendation algorithms to enhance the email experience with products tailored to each user at the time of email open