charles
Seamlessly integrate WhatsApp into your email and SMS Klaviyo ecosystem with charles. Collect and sync zero-party data via WhatsApp in real time, then use it to enrich your cross-channel campaigns.
Developed by: charles GmbH
Support Email: tech@hello-charles.com
About charles
As a leading European WhatsApp Business Solution Provider and Meta Partner, charles empowers marketing and CRM teams of premier brands like ABOUT YOU, WWF, and SNOCKS to create meaningful customer conversations at scale. Based in Berlin, we specialize in turning WhatsApp into a revenue-driving channel that seamlessly complements your existing marketing stack.
Ready to transform your customer engagement strategy? Let's talk about how charles and Klaviyo can work together for your business. Book a demo via the link under Resources, or visit our website (hello-charles.com).
CORE FEATURES
Journey automation
- Design responsive WhatsApp flows that trigger from Klaviyo events and sync data back
- Create interactive experiences like product finders that enrich customer profiles
Campaign management
- Launch targeted WhatsApp campaigns using Klaviyo segments and lists
- Track comprehensive engagement metrics across both channels
Conversation hub
- Manage team-wide customer conversations with a unified inbox and quick-replies
- Convert service into sales with product catalogs and instant checkout links
Data orchestration
- Real-time sync of WhatsApp engagement data to Klaviyo profiles
- Create powerful segments combining email and WhatsApp behavior
Thanks to charles and Klaviyo, we've transformed our customer engagement strategy. The ability to seamlessly switch between email and WhatsApp has not only improved our response rates but has also given us unprecedented insight into our customers' preferences. We're now seeing higher engagement rates and stronger customer relationships than ever before.
charles and Klaviyo
Transform your customer engagement strategy by unifying WhatsApp and email marketing via the charles x Klaviyo integration. This robust European integration (publicly listed on the internal Klaviyo directory) creates a true omnichannel experience, enabling real-time data synchronization, advanced automation, and sophisticated customer journey orchestration.
Uniting data, contacts, and functionality, our integration helps brands get more from the customers they already have – to grow long-term revenue, build stronger relationships and enjoy a more cohesive and powerful marketing mix.
KEY BENEFITS
Enhanced customer intelligence
- Real-time WhatsApp engagement tracking in Klaviyo
- Unified customer profiles with WhatsApp interaction data
- Zero-party data collection through interactive WhatsApp experiences
- Comprehensive cross-channel engagement analytics
Sophisticated journey orchestration
- Trigger WhatsApp flows directly within Klaviyo automations
- Seamlessly switch between channels based on customer behavior
- Create dynamic response workflows
- Automated re-engagement sequences across both channels
Advanced targeting & personalization
- Use WhatsApp engagement data to optimize email campaigns
- Leverage Klaviyo segments for precise WhatsApp targeting
- Cross-channel audience suppression to prevent message fatigue
- Personalized messaging based on unified customer data
Impact on your business
- 25% higher customer lifetime value when combining WhatsApp with email
- Improved deliverability by automatically switching to WhatsApp when emails land in spam
- Enhanced response rates through channel optimization
- Richer customer profiles with zero-party data collection
- Streamlined operations with unified workflow management
Media
Use cases
- Intelligent channel orchestration
Create sophisticated multi-channel journeys that automatically select the best channel based on customer behavior. When an email lands in spam, instantly switch to WhatsApp to ensure your message gets through.
- Smart re-engagement
Target customers who haven't engaged with emails through personalized WhatsApp messages, or create exclusive WhatsApp offers for your most valuable segments.
- Interactive data collection
Launch engaging WhatsApp experiences like product finders or preference quizzes, then automatically sync this valuable zero-party data to Klaviyo for enhanced personalization across all channels.
- Abandoned cart recovery
Trigger perfectly-timed recovery messages across both channels, using real-time engagement data to determine the optimal channel and timing for each customer.