charles x Klaviyo: add WhatsApp to email to breathe new life into your CRM strategy
Developed by: charles GmbH
Support Email: tech@hello-charles.com
Leading European WhatsApp Business Solution Provider and Meta Partner, based in Berlin. Our WhatsApp platform is loved by marketing and CRM teams of consumer brands like ABOUT YOU, WWF and SNOCKS.
We drive new revenue, higher retention and interactive customer experiences. Rather than replace your existing marketing channels, we aim to complement them with the extra reach and richness of WhatsApp.
Our core features are:
We believe it’s better to have a conversation. So let’s talk?
charles and Klaviyo are two major players in marketing software and automation. They joined forces in August 2023 to help CRM teams reach new heights by bringing together their WhatsApp and email channels in the first major integration of its kind in Europe.
Uniting data, contacts and functionality, this integration helps brands get more from the customers they already have – to grow long-term revenue, build stronger relationships and enjoy a more cohesive and powerful marketing mix.
Key benefits of the charles x Klaviyo integration include:
Send hyper-personalized, targeted messages by connecting Klaviyo Flows and charles Journeys. Increase personalization by uniting data so it’s easy to follow up on abandoned carts or other time-sensitive functions like back-in-stock messages.
Use segments, like Potential Purchases or VIP Customers, from Klaviyo to ensure positive ROI of your WhatsApp campaigns. Reengage by sending a WhatsApp exclusive or simply send reminders to customers who didn’t respond to an email.
Engage customers with a fun quiz or product finder on WhatsApp and collect valuable preferences that enrich data for better-performing email and WhatsApp campaigns.