Blotout

The global trend towards greater user control over tracked online behavior, along with increased government regulations on user privacy, has led to the emergence of "Signal Loss," a problem eroding marketing performance throughout the digital landscape. Blotout restores lost signal through a true first-party cookieless pixel, enabling Klaviyo customers to track new and returning visitors with 100% accuracy. Klaviyo customers gain access to a fully compliant lifetime user ID that’s never blocked, delivering immediate improvements to personalized marketing efforts like email, SMS, and custom landing pages.